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Course Level: new manager, mid-level sales manager.


30-Day Money Back Guarantee



Check out the Course Curriculum below.


Over 2000 students so far. Here's what they're saying..

how to manage and motivate difficult employee

Great Mix of Science and Practical Advice!

The instructor is extremely good at providing the audience with effective strategies based on science and best management practices. The individual lessons are very well structured, easy to follow and provide the right balance of information and practical suggestions, which in turn make it a captivating course that you can either digest slowly or binge watch without missing a beat.

Maurizio Raffone, CFO (Japan)

how to manage and motivate difficult employee

Become a Better Leader and a Better Person!

This course is very helpful and it gives you lots of great information on not just being a better leader but also a better person.

Soeren Jeppesen, IT Manager (Sweden)

how to manage and motivate difficult employee


Russell Potter, is one of the best instructor I have come across.The course itself was stellar and I will never forget what I have learnt in my entire life. Assignments were fun too.Thank you so much Russell.

Alice Preetha, Sales Team Leader (India)

Sales Leadership training course online

> You fight for sales day in and day out and you feel that you and your team is capable of much more.

You sense the problem is a mix of skill and sales team motivation.

> Sub-optimal sales team motivation is common in sales environments ESPECIALLY IN A DOWN MARKET.

People easily lose motivation when the market becomes difficult, rejection becomes common and sales are scarce.

> You want to create a high-performance resilient sales culture.

As a leader, your job is to build systems and processes that guarantee a high-performance culture. Where to start?

how to handle and motivate difficult people

The Solution

1. Structure your systems and team for success.

You need a communication structure, reporting format and poor performance management processes that deliver. Here you will learn exactly how set the team up for success and also how to deal with low performance.

2. Self-motivation and stress management.

Why this? Because sales team motivation starts with yourself. Your sales team reflect your own motivation back at you. Here you will learn to manage (and use) your stress for your career and sales success.

3. Motivation Tactics and Techniques at a 1-1 Level.

You will learn the precise formula to motivate your sales team on a 1-1 level without manipulation.

This specific formula increased the revenue of one sales team by 50% in just 6 months with a 170% increase in

how to manage and motivate difficult employee people work course

Motivation Masterclass for Sales Managers


5-hours of on-demand lessons with certification.


End of Summer Sale!

Just $9.99

30-day Money Back Guarantee.

Why it Works

> Without the structure, nothing you do is repeatable enough, long enough to become successful and scalable.

The struture and systems you will master in this course will give you repeatable actions that deliver the highest levels of motivation. You will learn to deal with poor performance using stress free systems as well as the precise accountability systems you must have.

> Team member respond to their environment and you as the manager are one of the most important parts of that environment.

On this course I will show you how I help executives and millionaire sales professionals to stay in a golden zone you probably never knew existed.

You'll learn to manage and harness your own stress and to be a much happier sales manager.

> Every team member is an individual, with very different motivators (just like your customers and clients!)

As such we need to apply tactics and techniques that allow you to manage each person as an individual.

You will master the Personal Canvas Coaching technique I developed for one global market leader which increased the revenue of one sales team by 50% in just 6 months (during a recession).

Hi, I'm Russell your Course Instructor


  • 25 year career in organizational development focused on leadership development and team performance.
  • Published author on the science of human energy and motivation,
  • Certified human resources professional (CIPD), and executive coach (ICF).


"I get great joy from seeing my students go on to do great things in their lives and careers (and that happens a lot!)

I believe that learning should be fresh, fun and exciting. I also believe that managers need a deep empathy and understanding of the day to day challenges reflected in the content of leadership or management training programs.

I am passionate about inspiring managers and their teams to achieve far beyond their perceived limits, living happy and fulfilling lives both at work and home."

More about the Course

On-Demand and Certified.

The courses include a certified option at no extra cost, The certified option includes highly engaging assessments. Upon successful completion of the course you'll receive a certificate confirming your graduation which you can add to your CV and Linked-In profile, confirming your credential to your current or future employer. Each submitted assignment comes with personal coaching from me.

This courses were designed as practical guides, but also as a deeply fascinating story of success to make happier and more productive leaders and teams around the world.


Case Studies and Role Play Examples

The techniques you will learn are backed up with case studies and role-play demonstrations as well as downloadable resources along the way.


Proven Templates for Leaders Seeking Highly Productive and Motivated Teams

In the courses, you will master the leadership frameworks I have used with global brands including H&M, Coach, Standard Chartered Bank, Elle Magazine, TV Stations over the past 20 years.


Neuroscience, Psychology and Corporate Insights

I share priceless insights from my book "New Energized You" co-authored with Dr. Maite Balda, on the neuroscience and psychology of human energy and productivity. The book cites over 200 research papers and has interviews with world champion athletes. Many of the insights are included in the courses.

Course Curriculum

Some lessons are free!

Click "preview" to watch a free lesson!

  Introduction & Method
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  The Building Blocks
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  Building a Motivational Culture
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  Self Motivation
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  One to One Motivation
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  Final Word
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how to manage and motivate difficult employee people work course