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The Psychology of Persuasion for Managers

The Psychology of Persuasion for Managers

The Psychology of Persuasion for Managers

We Help Good People do Great Things

Course Category

Life Skills, Management Skills, Professional Skills, Sales Skills
Duration: 45-minutes (On-demand Videos).

The Problem

So you got the promotion but never got leadership training.

You started strong but the team isn't responding as you expected. There's hints that operations may start to deteriorate.

You're doing everything yourself because you can't trust your team to do the job as well as you.

There are hints of conflict and senior management may have started to notice.
This is one of many common scenarios.

You wonder if you're leading the right way. You feel frustrated, a little resentful and your confidence may be deteriorating.

What you can do to get your team on side and to perform as you want. How can you get your authority back and the respect of senior management.

The Solution

Develop your own authentic personalized leadership approach relevant to YOU, your team and organization.

Learn to lead the right way, the strategies and tactics that are most effective in leadership.

Master the 5 key frameworks for leadership to get your leadership authority, the strategy and day-to-day "exactly what to say" elements right.

Develop your own authentic leadership style.

You need your own style of leadership which fits your circumstances, team and organization.

Apply it with 1-1 coaching support from the instructor over 4 weeks.

It can be overwhelming at 1st so where to start. Lessons are step by step and with the addition of coaching I can help you to prioritize and solve your highest priority leadership problems 1st.

Why we Made this Course

Helping good people to do great things, we know that the most successful people we have worked with, have mastered the skill set of persuasion and influence. They are able to enjoy not only a more successful life, but also a life with less stress and conflict.

We believe that this skill set will help you to do great things too.

By the end of this course, you will be able to effectively influence and persuade other people without manipulation or stress.  

This course includes not only the latest research into the psychology of persuasion and influence, but the method that we have used and taught for over 20 years to leaders and professionals around the world.

You will learn: 

  • The essential concepts of the psychology of influence and persuasion.
  • Schemas and personal constructs.
  • How the brain processes (and resists) a message.
  • Using beliefs to achieve persuasion.
  • Includes role-play demonstrations.

Course Duration: 45 Minutes (On-Demand Videos)

More about the Course


Our courses are designed as practical guides, but also as a deeply fascinating story of success to make happier and more productive leaders and teams around the world.

Case Studies and Role Play Examples

The techniques you will learn are backed up with case studies and role-play demonstrations as well as downloadable resources along the way.

Proven Templates for Leaders Seeking Highly Productive and Motivated Teams

In the courses, you will master the leadership frameworks I have used with global brands including H&M, Coach, Standard Chartered Bank, Elle Magazine, TV Stations over the past 20 years.

Neuroscience, Psychology and Corporate Insights.

I share priceless insights from my book "New Energized You" co-authored with Dr. Maite Balda, on the neuroscience and psychology of human energy and productivity. The book cites over 200 research papers and has interviews with world champion athletes. Many of the insights are included in the courses.

Over 2000 students so far.
Here's what they're saying..


Russell Potter, is one of the best instructor I have come across.The course itself was stellar and I will never forget what I have learnt in my entire life. Assignments were fun too.Thank you so much Russell.
Alice Preetha
Team Leader (India)

Great Mix of Science and Practical Advice!

The instructor is extremely good at providing the audience with effective strategies based on science and best management practices. The individual lessons are very well structured, easy to follow and provide the right balance of information and practical suggestions, which in turn make it a captivating course that you can either digest slowly or binge watch without missing a beat.
Maurizio Raffone
CFO (Japan)

Become a Better Leader and a Better Person!

This course is very helpful and it gives you lots of great information on not just being a better leader but also a better person.
Soeren Jeppesen
IT Manager (Sweden)
Russell Potter
Russell Potter
Course Instructor
25 year career in organizational development focused on leadership development and team performance. Published author on the science of human energy and motivation. Certified human resources professional (CIPD), and executive coach (ICF). "I get great joy from seeing my students go on to do great things in their lives and careers (and that happens a lot!) I believe that learning should be fresh, fun and exciting. I also believe that managers need a deep empathy and understanding of the day to day challenges reflected in the content of leadership or management training programs. I am passionate about inspiring managers and their teams to achieve far beyond their perceived limits, living happy and fulfilling lives both at work and home."


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    Russell Potter, is one of the best instructor I have come across. The course itself was stellar and I will never forget what I have learnt in my entire life. Assignments were fun too. Thank you so much Russell.
Price Free
Instructor Russell Potter
Duration 45 minutes
Lectures 10
Enrolled 795 students
Language English
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